Video Platforms and Brands Are Rolling Out the Red Carpet to Attract (and Retain) Digital Talent.
As an up-and-coming actress comedian, Laura Clery spent more than a year doing “free work,” posting on Facebook every day without fail, building an audience for her sketches, characters and video blogging.
Those days are over, as Clery is now one of the first digital influencers to take part in Facebook’s new revenue-sharing program, while also in discussions to make original content for the social media behemoth.
With her 3.1 million Facebook followers, dwarfing what she’d amassed on YouTube, Clery is part of the current crop of internet stars that’s set off a talent grab by Facebook, YouTube and other distribution platforms and brands like AT&T and Verizon’s go 90.
“There’s never been a better time to be a content creator because we’re being taken seriously,” said Clery, who’s turned her Facebook popularity into merchandise and advertising deals. “Brands and platforms are realizing the power, reach and connection we have with our audiences.”
At the recent VidCon industry gathering in Anaheim, Calif., and in the weeks since, these players have accelerated their pitches to content creators like never before, offering more support, state-of-the art production facilities and other tools for higher-quality videos, not to mention financial incentives.
هذه القصة مأخوذة من طبعة July 24, 2017 من ADWEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 24, 2017 من ADWEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.