Privacy Laws Are A Matter Of Not If Or When, But How Pervasive.
Regulators are homing in on the practices of the digital media sector’s largest names amid growing public anxiety over data privacy, a zeitgeist that has seen some of the most renown names in the industry hauled in front of elected officials in recent months.
Following the (often acrimonious and still unresolved) enactment of the General Data Protection Regulation (GDPR) in the E.U., U.S. lawmakers are now following suit with the industry publicly pleading its case. This began in May when Vermont became the first state to pass a law regulating data brokers, and was soon followed by a California law in June that gave state residents the most sweeping online privacy rights in the nation.
The pressing need for such legislation is underlined by a recently published study with Pew Research Center detailing growing concern among the U.S. public. It found that almost three-quarters of participants believe that major tech companies don’t do enough to protect customers’ personal data.
Against this backdrop, the early seeds of a federal law are now being sown.
هذه القصة مأخوذة من طبعة October 8, 2018 من ADWEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 8, 2018 من ADWEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.