THE TIDE HAS TURNED, WITH AGENCY CREATIVES MOVING CLIENT SIDE.
It’s no secret that many brands are benefiting from moving work in-house—it cuts agency fees and allows clients to more efficiently combine creative and business talent under one roof, something “agencies should worry about a great deal,” according to Darren Moran, CCO of The Wonderful Company’s in-house Wonderful Agency.
And the upside of in-house is not limited to clients.
As brands shift budgets to those in-house teams capable of producing increasingly recognizable work, negative stereotypes about working in-house have eroded and top creatives are being attracted to client-side roles, lured by the promise of the type of creative freedom, client access and work-life balance unavailable at agencies.
At the time he joined Dollar Shave Club to lead creative in 2013, Alec Brown stein said there was a “major stigma with leaving the agency world and charting any path that didn’t involve getting to more and better agencies.”
Since then, there has been a “complete 180” in that attitude, he explained. “Now everyone just wants to go in-house.” Brown stein’s creative partner Matt Knapp arrived at Dollar Shave Club from Anomaly in 2015, citing similar attitudes at the time.
هذه القصة مأخوذة من طبعة July 9, 2018 من ADWEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة July 9, 2018 من ADWEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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