Italian Panache In India

Both Italian and Indian men have a distinct sense of style and demand expertly crafted and comfortable couture.

My association with Stefano Ricci began a long time ago. It started with mutual admiration and respect between the families, which later turned into friendship. I probably couldn’t have asked for anything more, when the friendship transformed in to a professional relationship. It has been an excellent journey so far, and I’m sure it will continue to flourish.

Back in Italy, Ricci and I observed how men’s fashion in India was evolving. At that time, most luxury brands were making a beeline for the country’s shores, but Ricci waited patiently. Eventually, we decided that it was the right time to enter the Indian market. Ricci asked me to head the business in the country.

Having returned to India after so many years, it was amazing to see how far the country has come in the world of fashion and how people appreciate high quality products — it is one of the most significant changes that I’ve observed. And Stefano Ricci, as a brand, stands for expert craftsmanship, perfection and comfort. This is exactly what Indian customers are looking for.

The Indian and Italian luxury markets, especially for men, are vastly different. Italy is a very European and mature market with Milan as the capital of men’s fashion. Comparatively, India is a relatively new market where men are just realising the importance of dressing well. However, I believe that men in both these countries have their own sense of style, which is what makes them stand apart from others.