A Heroic Effort
Bloomberg Businessweek|March 22, 2021
The new version of Justice League asks moviegoers to watch four more hours of a movie they hated the first time.
James Tarmy
A Heroic Effort

In 2017, Warner Bros.’ Justice League pitted Superman, Batman, Aquaman, Wonder Woman, and a cast of lesser characters against an alien bent on world domination. Reviews were unkind. The New York Times called it “a confusion of noise, visual clutter, and murderous digital gnats.” Rotten Tomatoes gave it a dismal 40% score.

For a subset of superfans, this wasn’t just a disappointment, it was an unforced error. The movie’s initial director, Zack Snyder, famous for the 2006 homo-fascist bloodbath 300, had been given the keys to the DC Comics kingdom and entrusted to create its answer to Marvel’s Cinematic Universe.

But Snyder’s first attempts fell flat, and, after his family suffered a tragedy, risk-averse studio executives eventually took over the project. He was replaced by Joss Whedon, who, with two Avengers blockbusters under his belt, rewrote and reshot the bulk of the film. The Justice League that hit theaters was, at least in the Snyder camp’s telling, a sad shadow of the original. To date, there are more than 230,000 #ReleaseTheSnyderCut posts on Instagram. Fans erected billboards and paid airplanes to fly banners over ComicCon in 2019.

هذه القصة مأخوذة من طبعة March 22, 2021 من Bloomberg Businessweek.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 22, 2021 من Bloomberg Businessweek.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من BLOOMBERG BUSINESSWEEK مشاهدة الكل
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023