Brands including Apple and Huawei are releasing almost a hundred smartphone models ahead of India’s Diwali shopping bonanza, an unprecedented rollout for companies looking to capture a bigger chunk of the world’s second-largest mobile market.
More than a dozen foreign and local smartphone makers will vie for attention around the Hindu Festival of Lights on Nov. 14, which ushers in an annual gifting spree that can make an American Christmas seem subdued. South Korea’s Samsung Electronics Co. introduced twice its usual number of devices, while Cupertino, Calif.based Apple Inc. showcased its smaller and more affordable iPhone 12 mini. Even Shenzhen-based Huawei Technologies Inc. pulled out the stops with three new designs, despite renewed IndianChinese military tensions over their contested border. (The dispute led Indian traders to call for a boycott of Chinese goods.) The lineup also includes phones custom-designed for the Indian market, geared toward everything from gaming to studying. There have even been zany promos like Xiaomi Corp. India chief Manu Jain starring in a rap video and mobile stores on wheels roaming the countryside.
هذه القصة مأخوذة من طبعة November 09, 2020 من Bloomberg Businessweek.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 09, 2020 من Bloomberg Businessweek.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers
