ACCESSORISING THE JEWELLERY INDUSTRY WITH TECHNOLOGY

A novel way in which the jewellery sector has adopted technology is by helping consumers visualise products online with an added element of personalization. This helps the consumer fully engage with the store...

- Charu Lamba

The pandemic has made us vigilant – of hygiene, sanitization, contact, a body blow to the retail industry worldwide. As the industry limped into revival mode, the demand for contactless retail became lounder, prompting leaders in the realm to start opting for technology.

A novel way in which the jewellery sector has adopted technology is by helping consumers visualise products online with an added element of personalization. This helps the consumer fully engage with the store. It also serves the purpose of helping consumers see what a product will like with regard to quality and style before they spend their hard-earned money on it.

“Worldwide businesses and consumers are spending an increasing amount of time on digital mediums. The need of the hour is providing user-friendly virtual experiences to engage your consumer. Having a space that is 24x7 live is extremely important for today’s global consumer. The impact that technology has on our daily lives is huge and we need to embrace the effectiveness of the medium,” explains Sachin Jain, Managing Director, De Beers India.

“Adopting technology is the need of the hour. The players in the market who won’t adopt technology now will perish,” adds Aaradhya Khanna, CMO, Gem Selections.

“Worldwide businesses and consumers are spending an increasing amount of time on digital mediums. The need of the hour is providing userfriendly virtual experiences to engage your consumer. Having a space that is 24x7 live is extremely important for today’s global consumer” -Sachin Jain, Managing Director, De Beers India