The consumer shift of ‘Fashion Choice’ towards products that ensure ecological integrity and social wellbeing is evident. In this introspection of consumer shift, it is imperative to use sustainable materials that endorse the right choices. Industries as a whole are just preparing for the challenge of reducing the usage of harmful materials but are not very sure what will work! The recent article by Common Objective (CO) precisely mentions the choice of the international consumers going towards the products which limit climate change, especially after COVID-19. Comfortable clothes that look great and follow a responsible approach in their creation are expected to be high in demand.
Desi cotton is more sustainable, resistant to drought and pests, requires limited resources of water mostly rain-fed. Desi cotton types are indigenous to Asia and Africa and it has a short staple length of less than 32mm. Kala cotton is amongst one of 20 strains of Desi cotton that were once cultivated widely in India.
Sustainability as a concept focuses on three major factors - social, environmental, and economic sustainability. The garment industry is one of the biggest pollutants and damages the environment starting from the production of the fiber to the garment. On this background, the handspun hand-woven fabrics from India hold great potential for ensuring ecological integrity and social wellbeing. In the surge of power looms and mechanized processing with the use of huge quantity chemicals, industries are finding it difficult to go for better sustainable solutions. Indigenous handspun hand-woven fabrics are available in cotton, wool, and silk and provide exquisite weave options and natural colorations. The best advantages of such category are -
• The manufacturing process does not generate any toxic waste.
هذه القصة مأخوذة من طبعة May 2021 من Business Of Fashion.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2021 من Business Of Fashion.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Being Human launches 100th India store in Jaipur
Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.
Reliance Retail opens 73rd Avantra by Trends store in India
Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.
Blackberrys launches TechPro collection 2024
Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.
The Kaftan Company launches men's lounge wear collection
The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...
RAYMOND 'MADE TO MEASURE'
Bridging Bespoke Luxury with Ready-to-Wear Convenience
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...