FASHION FOR GOOD CONSORTIUM PILOTS RESOURCE EFFICIENT COTTON FARMING
Business Of Fashion|February 2021
Cotton makes up nearly 30% of global textile production, yet accounts for 24% of global insecticide use and being a water-intensive crop, can require up to 10,000 liters of water per kilogram in its cultivation. Innovation in cotton farming practices is greatly needed to reduce pesticide, land and water use.
FASHION FOR GOOD CONSORTIUM PILOTS RESOURCE EFFICIENT COTTON FARMING

Fashion for Good launches a new, two-year pilot project in collaboration with leading brands Kering and PVH Corp., and leading global textile manufacturer Arvind Limited to pilot a radically resource-efficient cotton farming technology provided by Fashion for Good innovator, Materra (formerly hydro cotton). Materra’s innovative combination of precision agriculture, environmental control, and real-time data tracking facilitates resilience for cotton farming in developing regions where climate and resources prove challenging for cotton cultivation.

“38% of the fashion industry’s carbon footprint lies with raw materials production, preparation, and processing, innovations in this area such as radically resource-efficient cotton farming, a staple fiber for the industry, is hugely important. This consortium pilot project brings together unique expertise from across the supply chain to pilot and ultimately scale this solution in key regions.” states Katrin Ley, Managing Director, Fashion for Good

In addition to their operational support, Kering, PVH Corp. and Arvind Limited provide the financial backing to enable the two-year project. The project leverages Arvind’s local knowledge and network with a 1.5-hectare farm being set up in the Gujarat region in India. Fashion for Good initiated and will manage the project in addition to financing the project through an equity investment in Materra.

هذه القصة مأخوذة من طبعة February 2021 من Business Of Fashion.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة February 2021 من Business Of Fashion.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من BUSINESS OF FASHION مشاهدة الكل
Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai
Business Of Fashion

Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai

Ed-a-Mamma, Ed the eco-conscious clothing brand founded by Alia Bhatt, has launched its first standalone store at Jio World Drive in Mumbai. The brand specialises in sustainable kids and maternity wear, aiming to promote responsible fashion choices among families.

time-read
1 min  |
November 2024
Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk
Business Of Fashion

Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk

Foot Locker inaugurated its omnichannel launch in India on October 19th with Metro Brands Ltd managing physical stores and Nykaa Fashion overseeing its e-commerce operations.

time-read
1 min  |
November 2024
Timex Group India Ltd reports record-breaking quarter, surges 37% in revenue
Business Of Fashion

Timex Group India Ltd reports record-breaking quarter, surges 37% in revenue

Timex Group India Ltd has recorded its most successful quarter to date. With the company marking its 170th year, TGIL reported an all-time high revenue of Rs 172 crore for Q2 FY25.

time-read
1 min  |
November 2024
Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D
Business Of Fashion

Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D

Hana onasa Consumer Limited has Lannounced the appointment of Dr. Kaustav Guha as Vice President of Research & Development. In this role, Dr. Guha will enhance the company's R&D capabilities and drive product innovation across Honasa's portfolio, which includes brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth's.

time-read
1 min  |
November 2024
TechnoSport expands retail footprint with largest store in Tiruppur
Business Of Fashion

TechnoSport expands retail footprint with largest store in Tiruppur

Active sportswear manufacturer, TechnoSport launched its largest retail store in Tiruppur, marking a step forward in its expansion strategy across India. This store, spanning 1,500 square feet, aims to meet the rising demand in Tiruppur and surrounding areas.

time-read
1 min  |
November 2024
Cantabil expands nationwide with 13 new stores
Business Of Fashion

Cantabil expands nationwide with 13 new stores

Cantabil antabil Retail India Ltd. has announced the opening of 13 new stores in October, increasing its store count to 569 across India. This expansion adds locations in cities such as Zirakpur, Dehradun, Pilibhit, Pune, Jaipur, Jodhpur, Lucknow, Prayagraj, Vadodara, Aurangabad, and Sagar.

time-read
1 min  |
November 2024
IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
Business Of Fashion

IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan

In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices... In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices...

time-read
4 mins  |
November 2024
Duke Fashions (India) Ltd.
Business Of Fashion

Duke Fashions (India) Ltd.

Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.

time-read
2 mins  |
November 2024
THE INDIAN DENIM MARKET IN 2024: An Analytical Overview
Business Of Fashion

THE INDIAN DENIM MARKET IN 2024: An Analytical Overview

The Indian denim market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion...

time-read
10+ mins  |
November 2024
Orry x Flying Machine capsule collection launches in Bengaluru
Business Of Fashion

Orry x Flying Machine capsule collection launches in Bengaluru

Apparel brand Flying Machine has launched its limited-edition Orry x Flying Machine capsule collection in Bengaluru after a successful debut in Delhi.

time-read
1 min  |
November 2024