Fashion for Good launches a new, two-year pilot project in collaboration with leading brands Kering and PVH Corp., and leading global textile manufacturer Arvind Limited to pilot a radically resource-efficient cotton farming technology provided by Fashion for Good innovator, Materra (formerly hydro cotton). Materra’s innovative combination of precision agriculture, environmental control, and real-time data tracking facilitates resilience for cotton farming in developing regions where climate and resources prove challenging for cotton cultivation.
“38% of the fashion industry’s carbon footprint lies with raw materials production, preparation, and processing, innovations in this area such as radically resource-efficient cotton farming, a staple fiber for the industry, is hugely important. This consortium pilot project brings together unique expertise from across the supply chain to pilot and ultimately scale this solution in key regions.” states Katrin Ley, Managing Director, Fashion for Good
In addition to their operational support, Kering, PVH Corp. and Arvind Limited provide the financial backing to enable the two-year project. The project leverages Arvind’s local knowledge and network with a 1.5-hectare farm being set up in the Gujarat region in India. Fashion for Good initiated and will manage the project in addition to financing the project through an equity investment in Materra.
هذه القصة مأخوذة من طبعة February 2021 من Business Of Fashion.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة February 2021 من Business Of Fashion.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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