HOW E-COMMERCE COMPANIES ARE ALL SET TO FULFILL THE DEMAND OF CONSUMERS THIS FESTIVE SEASON?

The Covid-19 pandemic has led to a global economic slump.

With the festive season just around the corner, the Indian e-commerce industry is all geared up to capitalize on the festivities with a hope to recover lost sales. Many businesses are re-thinking their strategies and taking to the digital medium so as to capture the attention of their target audience.

With businesses disrupted massively on account of the prolonged lockdown, a great number of consumers are drawn in by online shopping, raising the bar for e-commerce businesses to provide the best customer experience possible. It is like a newly discovered marketplace for many retailers in India where a buyer can directly interact with the seller with just a click of the button. As the prevailing online shopping momentum is expected to continue even through the festive season, many e-commerce businesses are turning their focus on digital strategies to scale up their sales and fulfill the demands of their customers. And consumers are buying from almost all the categories of products online.

Since people were forced to be cooped up inside their homes on account of the lockdown, there was a rise in smartphone-based shopping. This segment is most likely to continue its upward trajectory. The domestic and export markets both will fuel its growth.

Trends Expected