THE WOOLMARK COMPANY, ADIDAS TERREX, BYBORRE AND GORE-TEX UNITE TO CREATE ULTIMATE KIT FOR THE DARK ICE PROJECT
Business Of Fashion|March 2020
The Dark Ice Project draws on the expertise of technical performance leaders – The Woolmark Company, adidas Terrex, BYBORRE and GORETEX to design and create a kit to meet the athletes’ physiological and environmental needs...
THE WOOLMARK COMPANY, ADIDAS TERREX, BYBORRE AND GORE-TEX UNITE TO CREATE ULTIMATE KIT FOR THE DARK ICE PROJECT

The Woolmark Company has announced its official technical partner for the Dark Ice Project - an ambitious expedition strategised by three of Britain’s most accomplished polar explorers – Alex Hibbert, George Bullard and James Wheeldon.

More is known about the surface of the moon than the Arctic Ocean in winter, yet it provides a key barometer to the health of our planet. This first-ever winter expedition is about exploring new territory and making new discoveries in environmental science. The ground-breaking research will uncover how microplastics behave in the water, snow and ice of the dark Arctic depths. The three explorers will embark on an unassisted six-month journey starting later this year, aiming to get to the geographical North Pole as the sun begins to rise in March 2021.

هذه القصة مأخوذة من طبعة March 2020 من Business Of Fashion.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 2020 من Business Of Fashion.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من BUSINESS OF FASHION مشاهدة الكل
Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai
Business Of Fashion

Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai

Ed-a-Mamma, Ed the eco-conscious clothing brand founded by Alia Bhatt, has launched its first standalone store at Jio World Drive in Mumbai. The brand specialises in sustainable kids and maternity wear, aiming to promote responsible fashion choices among families.

time-read
1 min  |
November 2024
Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk
Business Of Fashion

Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk

Foot Locker inaugurated its omnichannel launch in India on October 19th with Metro Brands Ltd managing physical stores and Nykaa Fashion overseeing its e-commerce operations.

time-read
1 min  |
November 2024
Timex Group India Ltd reports record-breaking quarter, surges 37% in revenue
Business Of Fashion

Timex Group India Ltd reports record-breaking quarter, surges 37% in revenue

Timex Group India Ltd has recorded its most successful quarter to date. With the company marking its 170th year, TGIL reported an all-time high revenue of Rs 172 crore for Q2 FY25.

time-read
1 min  |
November 2024
Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D
Business Of Fashion

Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D

Hana onasa Consumer Limited has Lannounced the appointment of Dr. Kaustav Guha as Vice President of Research & Development. In this role, Dr. Guha will enhance the company's R&D capabilities and drive product innovation across Honasa's portfolio, which includes brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth's.

time-read
1 min  |
November 2024
TechnoSport expands retail footprint with largest store in Tiruppur
Business Of Fashion

TechnoSport expands retail footprint with largest store in Tiruppur

Active sportswear manufacturer, TechnoSport launched its largest retail store in Tiruppur, marking a step forward in its expansion strategy across India. This store, spanning 1,500 square feet, aims to meet the rising demand in Tiruppur and surrounding areas.

time-read
1 min  |
November 2024
Cantabil expands nationwide with 13 new stores
Business Of Fashion

Cantabil expands nationwide with 13 new stores

Cantabil antabil Retail India Ltd. has announced the opening of 13 new stores in October, increasing its store count to 569 across India. This expansion adds locations in cities such as Zirakpur, Dehradun, Pilibhit, Pune, Jaipur, Jodhpur, Lucknow, Prayagraj, Vadodara, Aurangabad, and Sagar.

time-read
1 min  |
November 2024
IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
Business Of Fashion

IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan

In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices... In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices...

time-read
4 mins  |
November 2024
Duke Fashions (India) Ltd.
Business Of Fashion

Duke Fashions (India) Ltd.

Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.

time-read
2 mins  |
November 2024
THE INDIAN DENIM MARKET IN 2024: An Analytical Overview
Business Of Fashion

THE INDIAN DENIM MARKET IN 2024: An Analytical Overview

The Indian denim market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion...

time-read
10+ mins  |
November 2024
Orry x Flying Machine capsule collection launches in Bengaluru
Business Of Fashion

Orry x Flying Machine capsule collection launches in Bengaluru

Apparel brand Flying Machine has launched its limited-edition Orry x Flying Machine capsule collection in Bengaluru after a successful debut in Delhi.

time-read
1 min  |
November 2024