THOUGHTFULLY FASHIONABLE

As the notion of fashion continues to evolve rapidly, we take a look at how LIVA’s promise to comfort sustainability and wearer confidence makes it the ideal future of fashion.

Featuring Aavriti Choudhary, LIVA Miss Diva Supranational 2020.

Fashion has traditionally been only about looking good. It was always about creating an impression with little regard for comfort. However, in recent times, the notion has changed dramatically.

Especially in the last few months, popularized by the work-from home-culture, comfort has become an essential part of fashion now. The pandemic has also forced fashion to a more sustainable future and accelerated the pace of conscious consumerism. In fact, sustainability is going to be non-negotiable in the fashion industry. In the years to come, winners will be judged on how well they have incorporated sustainability into real business practices.

LIVA promises an early movers advantage to brands and fashion businesses with its range of nature-based fabrics that are naturally smooth and breathable. Along with being extremely sustainable, LIVA’s fabrics offer a flattering drape, making it an ideal choice for comfortable, fashionable yet plush garments that goes a long way in boosting the wearer's confidence and attitude.

Featuring Adeline Castelino, LIVA Miss Diva Universe 2020.

What Makes Garment Made With LIVA Fabrics So Comfortable?

LIVA fabrics are enriched with nature-based fibers from Birla Cellulose. These fibers are ethically derived from natural and renewable resources and that’s what makes them extremely comfortable. Lending the ultimate comfort to the wearer, LIVA fabrics enriched with these value fibres provide the following attributes: