Unlock 2.0 - Retail Challenges & Solutions In Corona Times

COVID-19 has changed the world like never before. From the way we live and work to the ways of conducting business – everything has almost changed overnight. It is extremely precarious times for individuals and businesses alike, and behests adequate knowhow, continued resilience, and quick adaptability…

- Shivam Gautom

Two months after enforcing the Coronavirus-led lockdown, the government of India eased some restrictions and markets have gradually started re-opening in different parts of the nation. But although malls and stores have started re-opening, consumer sentiment is still cautious and as is apparent, luring back customers is proving to be an uphill task. Brands and retailers are compelled to experiment with digital touchpoints, precision marketing and super creative e-commerce strategies to redefining customer experiences in the ‘new normal’.

“With a crisis of this magnitude, it is crucial that we embrace this ‘New Normal’. The next-gen workforce are here to drive the change. A whole new range of skills are going to be required to integrate the pivoted demands of a largely digitally driven marketplace. Emotional intelligence will be the highly required soft skill. Being agile and coming out strong will be valuable to meet the future head on. The team with a winning attitude will help set a tone for the store and dramatically influence the performance metrics. The future is certainly unclear, but change is the opportunity,” says Abhishek Shetty, Chief Marketing Officer and Ecommerce Head, Celio India.

Creating a Safe & Healthy Shopping Environment

The Coronavirus pandemic has significantly changed consumer behavior and buying patterns. Consumers are now gravitating towards ‘safer’ modes of product evaluation and consumption and are preferring businesses which prioritise hygiene and buyer convenience. In line with this, implemented strict measures to ensure a safe environment for shopping has become imperative in the ‘new normal’.