4 Questions Which Determine Your Company's Future

When a company wants to deploy technology across all aspects of their business, there’s one seemingly simple question: Why? It’s always a struggle to give a clear and compelling answer, and it is clear that despite the lip service they pay, the company’s executive team doesn’t really believe in the potentially transformative investment the company is planning to make.

When done right, business transformations can solve major problems, the kind that often force you to take a make-or-break leap into the future. When such transformations go wrong, even after months of careful planning and implementation, the results are dispiriting. And so, the prospect of a transformation is understandably daunting.

Albert Einstein once said,“if I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I knew the proper question, I could solve the problem in less than five minutes”.

Einstein knew he had to understand an issue deeply before addressing it in order for his solution to have the most meaningful impact. You need to overcome the core, often hidden problem in your work — not just the visible stumbling block.