From Naivety To Market Enabler

MDT Innovations saw a gap, tackled it, and is now a critical industry innovator

- Victor Yap

When radio frequency identification (RFID) started gaining wide attention, many believe it was time to usher in the age of connectivity. With it, all sorts of products, services, animals, and even people can be easily identified and tracked. It’s a concept that promises seamless data processing and instant material tracing. This has spurred MDT Innovations to get into this space and act as an industry enabler.

“That’s how MDT Innovations started – we saw a gap between current business processes and what RFID, along with other wireless identification controls, can help achieve. Just like every startup, it was established with high morale and motivation. There was plenty of naivety too,” says Sim Hon Wai, Chief Operating Officer and Acting Chief Technology Officer, Executive Director, MDT Innovations.

Pivotal Moment

“Even while we started with loads of positivity, reality quickly sunk in and it became clear that our idea is not 100% viable. This is especially true when we realised that some customers think RFID is nice to have, but not truly necessary. This wake-up call soon saw us struggling to find a unique proposition. From guilelessly chasing after a big dream to learning how businesses are not ready for the digital leap, we started carving out our own identity as a company,” Sim adds.