REVOLUTIONISING KITCHENS ONE STEP AT A TIME
Business Today Malaysia|May 2021
Cloud kitchens are no novel introduction to the Malaysian market. While they have yet to really mushroom across the city, Kuala Lumpur is already home to growing names such as Cookhouse and Pop Meals. Now it is home to another, COOX.
POOVENRAJ KANAGARAJ
REVOLUTIONISING KITCHENS ONE STEP AT A TIME

Founded by former youth and sports minister, Syed Saddiq Syed Abdul Rahman along with entrepreneurs, culinary and technology experts, Ken Lee, Stewart Leong, Siong Ong and Vinesh Sinha, COOX is the collective aim to help F&B players tap into the on-demand delivery model and make the right operation pivot.

They are commonly known as purpose-built spaces that function as shared cooking facilities without store fronts or dine-in options and are only used to solely produce food for delivery, but COOX however, is looking beyond than just becoming a typical cloud kitchen.

They want to offer players in the industry particularly younger players a supportive platform that essentially lowers the barrier of entry so they can thrive despite the difficult position left by the pandemic.

“We are looking to become an ecosystem that will offer an all-in-one platform for interested players who can enjoy similar benefits a franchise might enjoy,” cofounder Vinesh Sinha says.

Each founder also comes with their own set of expertise as well. Joining the former youth minister, Lee is a culinary entrepreneur and 18-year F&B industry veteran and consultant. Ong on the other hand is a serial entrepreneur and technology industry expert who has been instrumental in various startups.

هذه القصة مأخوذة من طبعة May 2021 من Business Today Malaysia.

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هذه القصة مأخوذة من طبعة May 2021 من Business Today Malaysia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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