THREE KEY TRENDS REDEFINING LAST-MILE DELIVERY IN MALAYSIA

As consumers increasingly show a preference for e-commerce, the efficiency of supply chain operations is crucial, especially as Malaysia has recently entered the first of a multi-phase lockdown to break the chain of Covid-19 infections.

- NAVIN KANDAPPER

Today, all businesses must prioritize the customer experience by having a solid fulfillment strategy.

Last-mile delivery is a crucial component of logistics and fulfillment and optimized last-mile delivery services can help e-commerce players optimize their operations, saving a great deal of time and money. As more and more businesses understand the crucial role last-mile delivery plays, they will incorporate it into their business models.

As e-commerce players have identified last-mile service as a key differentiator, how will it continue to reshape our life in 2021 and beyond?

TECHNOLOGICAL REVOLUTION

Covid-19 has accelerated digitisation and opting for last-mile delivery has become a must for all e-commerce retailers to meet consumer demand while helping a business strive forth in the increasingly competitive market. As customers are more involved in tracking their deliveries, timely updates are crucial for a smooth delivery experience, as the market standard progresses from 2-day deliveries to next-day or even same-day deliveries, as we have seen in mature markets such as the United States and China.

At Pickup, we use automation and batching technology to improve our operational workflow. This allows us to fulfill deliveries quickly and effectively from our warehouses. For example, Pickup route optimization and warehouse management software map out optimized and cost-efficient routes for delivery agents. The data collected through real-time tracking is applied in machine learning to analyze and further optimize the delivery process.