SUPER VILLAIN MEERKAT tries to woo car designer Johnny to become his inspiration for a new car, but Johnny remains singularly unimpressed. The puny yet spunky baddie then has to contend with actor Tiger Shroff to launch the car, but comes a cropper here too, as the actor turns out to be more of a badass than the villain. What's the deal here? Well, Adventures of Meerkat was not just a fun comic video. It was, in fact, the India launch 'vehicle' for Kia, South Korea's second-biggest carmaker after Hyundai (both are part of Hyundai Motor Group, or HMG).
Known globally for its edgy design sense, Kia instantly made an impact with the launch of the Seltos sports utility vehicle (SUV) in August 2019. At a time when India's auto industry was facing its worst slump in decades, Seltos took the market by storm, outselling two of the most popular cars in the compact SUV segment-Hyundai Creta and Maruti Brezza. Backed by smart, quirky branding campaigns and the knowledge and resources of its cousin Hyundai, Kia India has reached in less than three years a position other celebrated global names have been unable to reach in decades market share of almost 6 per cent, and No. 5 position in the Indian four-wheeler pecking order.
But as it moves forward, Kia needs to be ready for stiffer competition. Already, in FY22, its growth rate (in utility vehicle unit sales) has slowed to 19.9 per cent compared to 83.4 per cent in FY21. More tellingly, Kia was No. 3 in utility vehicle sales in FY21. But in FY22, it has been pushed down to No. 5 in the segment by old warriors Tata Motors and Mahindra & Mahindra, which have grown 161.6 per cent and 43.8 per cent, respectively. Even segment leader Maruti Suzuki has grown SUV sales faster than Kia in FY22, at 26.9 per cent.
هذه القصة مأخوذة من طبعة June 12, 2022 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 12, 2022 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Pension Scheme - Safety Net
The move to introduce the UPS has evoked mixed reactions. Analysts believe its funding will have limited impact on the fiscal math
The Reit Choice?
Real Estate Investment Trusts (Reits) Are Gaining Traction As Interest Rates Stabilise. But Returns Could Be Affected By Adverse Economic Conditions And Market Volatility
CORPORATE - Calling to Account
The sudden exit of Byju's auditor BDO marks the latest in a long series of setbacks for the edtech firm
EMPLOYMENT: Skills Push
The skill development ministry plans to partner with the UGC to improve the employability of undergraduates
Building on a Vision
L&T'S CHAIRMAN EMERITUS A. M. NAIK HAS BUILT A MAMMOTH ENTERPRISE THAT IS BUILDING A NEW INDIA, FROM ITS METRO RAIL SYSTEMS TO THE RAM TEMPLE
"KYS more important than KYC"
Vijay Kedia is a renowned equity investor; the value of his listed portfolio stands at around ₹1,750 crore
ROXX STAR
THE THAR ROXX COMBINES LUXURY WITH PERFORMANCE TO MAKE A STRONG STATEMENT IN THE MID-SIZE SUV SEGMENT
HIT THE GROUND RUNNING
Smartwatches have become indispensable tools for runners, offering real-time insights into pace, distance, heart rate, and more. Here are a few you can consider
TURNING THE TABLES
INDIA'S FURNITURE MARKET IS POISED FOR A GLOBAL TAKE-OFF. ALREADY, A HOST OF GLOBAL BRANDS HAVE MADE THE COUNTRY THEIR HOME, BUT INDIAN COMPANIES ARE NOT TOO FAR BEHIND
THE EVOLUTION OF ATHERA
IDENTIFYING OPPORTUNITIES IN ADVANCE HAS STOOD THIS BENGALURU-BASED VC FUND IN GOOD STEAD. NOW, WITH A HEIGHTENED FOCUS ON TECHNOLOGY, IT WANTS TO SUSTAIN THE SUCCESS