When american elite special forces trainer and the winner of the reality TV series, The Ultimate Fighter, James Wilks, takes a trip around the world in pursuit of an optimum diet that would improve the performance of sportspersons in the Netflix documentary, The Game Changers, he debunks the age-old belief that animal protein is the only way one can build muscle, sustain energy levels and recover from stubborn injuries. The documentary, which critics call propaganda against the meat industry, gives a 360-degree view of the world of vegetarianism.
Wilks is not an exception. The idea of plant-based protein is catching on big time, especially in countries where meat consumption is high. In the US, where an average American consumes anywhere between 80 and 85 kilograms (kgs) of meat annually and can’t imagine a meal without beef or chicken, plant-based mock meat, eggs and dairy products have found their way into restaurant menus as well as homes. There is a whole generation of consumers substituting their favourite beef burger patty with a plant-based beef patty sold by the likes of Beyond Meat or Impossible Foods. In fact, the current plant-based meat market globally is already $5 billion, and growing rapidly The trend has been amplified further with celebrities such as Brad Pitt, Serena Williams, Novak Djokovic and Arnold Schwarzenegger embracing veganism. The trigger is the strong belief that plant protein is more nutritious and effective and consumption of animal protein has an adverse impact on the environment. “It is led by health, ethical and planetary considerations,” says Geetu Gidwani Verma, a management consultant in the global FMCG space, and former Global Vice President, Nutrition and Natural Platforms, Unilever.
هذه القصة مأخوذة من طبعة August 22, 2021 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 22, 2021 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP
RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
Building on a Legacy
WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.
LEADER IN INNOVATION
AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.
WAITING IN THE WINGS
Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025
A DECENT PROPOSAL
IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?
Women and the STEM Bias
EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.
ROCKET WOMEN
WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.
ONE STEP FORWARD
THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.