Not just financial services. As consumers, women are under-served across sectors, be it auto, hospitality, fashion or sports. Most brands, say experts, have never thought about gender as central to their products and services. “Small sporadic experiments have happened in the Indian consumer brand space to cater to women but nothing exceptional. Mostly, it is positioning of the same product with a different communication strategy,” says Alpana Parida, former CEO of brand consultancy DY Works.
هذه القصة مأخوذة من طبعة October 04, 2020 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة October 04, 2020 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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