The word “new” works wonders in the cruise business. Last year, when Royal Caribbean Cruises launched the Symphony of the Seas, the bookings from India shot up dramatically. Tirun, the India representative of Royal Caribbean Cruises, ran out of space. People were ready to pay a premium over the previous year's charges. For instance, a European product on that cruise would generally sell for $2,200 per guest for balcony staterooms, whereas Symphony sold at $3,500. “When we launch a new ship, the bookings surge,” says Tirun CEO Varun Chadha.
Nearly 2,50,000 Indians travel on cruise ships per year. This number is set to grow substantially with the launch of new do-mestic cruise ships. The demand for luxury cruise is about 10 per cent (or 25,000 a year) of this.
The holiday-on-cruise trend had started in India almost 30 years ago. The first set of patrons was mostly industrialists and newly-wed couples. For a long time, the profile of customers was teasingly referred to as “newly-weds, half-deads and can’t-gets”. Now, with rise in disposable incomes, new launches, people going for multi-city vacations and word-of-mouth publicity, there has been a large shift in business. The segment is today driven by top professionals and affluent families. At times, generations of families travel to celebrate occasions such as birthdays and marriage anniversaries.
The launch of Zoya Akhtar-directed multistarrer 2015 Dil Dhadakne Do, mostly shot in Pullmantur Cruises (Spain’s largest cruise line) in the scenic Mediterranean sea, gave a booster shot to the industry.
هذه القصة مأخوذة من طبعة October 20, 2019 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 20, 2019 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky