Nadia Chauhan has ensured that her beverage brands are available in every nook and corner of India.
NADIA CHAUHAN, Joint Managing Director of Parle Agro, has been her father Prakash’s biggest critic since her childhood. Prakash created the iconic beverages Thums Up, Gold Spot and Limca, first sought her feedback whenever they were experimenting with a new product. Therefore, joining her father’s business was a natural choice. “I not only used to spend my vacations at my father’s office learning how to type from his secretary but also attended brand meetings and went for market visits,” she remembers.
When she joined the group in 2003, she was in charge of marketing and innovations. But the one thing that constantly bothered her was that the company was not growing according to its potential. “In spite of having a huge sales force, we were stuck at distributing to four lakh outlets.”
هذه القصة مأخوذة من طبعة September 23, 2018 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 23, 2018 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
HOW TO ADAPT TO EXTREME HEAT
India is vulnerable to extreme heat and yet unprepared. But various initiatives provide a glimpse of what is possible when collaboration and ingenuity come together
THE WORLD IN 2030
The policy implications are that India would have to maintain a strong link to a re-industrialising US but find a way to use Chinese capital and inputs
A PEEK INTO THE FUTURE
INDIA IN 2025 AND BEYOND: TRENDS TO WATCH OUT FOR
"STEERING SBI INTO THE FUTURE"
C.S. Setty, Chairman of the State Bank of India, talks about his plans for the bank, the strategy for the future, and technology, among other things
"Outlook for India is very positive"
Paul Uren, Head of Investment Banking (Asia-Pacific), J. P. Morgan, on M&A activity, the environment of investment banking market in India, and more
The 2025 Slate
The Indian film industry is hoping that 2025 will mark the return of big-budget blockbusters
TECH, SET, GO!
With up to 30 tech start-ups looking to go public, the year promises to be a turning point for India's thriving start-up ecosystem
CAUTION AHEAD
A series of events in the first few weeks of the New Year could shape the trajectory of the equity markets, especially the Trump administration's policies
THE GENTLEMAN-SCHOLAR PM
IN EVERY ROLE HE HELD, BE IT FINANCE MINISTER OR PRIME MINISTER, SINGH REMAINED OPEN-MINDED AND CONSTANTLY SOUGHT NEW IDEAS
THE COMPLETE ECONOMIST
THE MANMOHAN SINGH ERA WILL GO DOWN IN HISTORY AS THE ONE THAT CHANGED THE IMAGE OF INDIA, NOT MERELY IN THE ECONOMIC SPHERE, BUT IN EVERY OTHER ASPECT
