Chief marketing officers need to be responsible for or engaged with anything that connects markets to customers in a profitable and sustainable manner.
The roles of a CFO, Director-HR, or Director-sales are well understood across companies. The same cannot be said for chief marketing officers (CMOs). CMOs are defined differently across industries and companies. For FMCG, consumer durables and most companies selling directly to retail consumers, CMOs have significant empowerment, attract great talent, and often are the path to CEO positions. In these companies, the role aligns brands to customer segments, supports sales, and manages advertising and digital marketing. The CMO role is much more ambiguous in businesses that sell directly to other businesses. In a world that has become more dynamic, weak CMOs are a death sentence for companies. BCG research shows that the average five-year corporate mortality rate of 35,000 US-listed companies is 32 per cent. This is an astounding figure – one-third of the companies that manage to list do not survive in five years. The world today has become more dynamic. The pace of change in customer preferences, competitor actions, and technology standards, has increased dramatically over the past few decades. Given the impact of these external forces on the survival and growth of firms, a strong marketing function is now a strategic necessity.
هذه القصة مأخوذة من طبعة October 09 , 2016 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 09 , 2016 من Business Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
'Gap between haves and havenots is narrowing"
Tanvee Gupta Jain, Chief India Economist of UBS Securities India, on India's consumption story and the risks to the Indian economy
Rural Hope, Urban Fears
Industry enthused by signs of a revival in rural demand, but fresh concerns emerge over urban consumption
CRASH LANDING
The Supreme Court's order to liquidate Jet Airways, after prolonged insolvency proceedings, brings the focus back on the actual effectiveness of IBC
Indictment and its Aftermath
US prosecutors' decision to press charges against Gautam Adani and others in a case of alleged bribery could hit the group's ambitious expansion plans
"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP
RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
Building on a Legacy
WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.
LEADER IN INNOVATION
AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.
WAITING IN THE WINGS
Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025