Secret Sauce
Business Traveler|March 2020
Airlines competing for the passenger palate are launching culinary options to new heights
LARK GOULD
Secret Sauce

If airline food were a color, it might be the new black. The dining space on an airline is a $6 billion industry in the US alone with surprising twists and turns and a story that is never boring. There are trends to be tested, menus to be made, stand-outs to be celebrated and innovations to be discovered all centering around that 17-inch tray table setting.

It wasn’t always like this. As recently as the early aughts, airline food was what was zapped and served under foil in unrecognizable clumps of food groups. And on those flights that are generous enough to still serve food on shorter routes, those descriptors still apply. However, for longer flights with heavy route investments and competition at the higher price points, the galley remains a front to be conquered.

“‘Nine-Eleven’ changed everything about the US airlines and suddenly airlines stopped serving food onboard,” says Suzy Badaracco, a toxicologist, certified chef, and registered dietitian who consults with airlines over their food programs and publishes an authoritative newsletter on the topic called Culinary Tides. “Now they are trying to catch up and have no idea which way they are going. While one airline decides to serve pizza onboard, another will try to put food truck kiosks near the departure area in a hodgepodge of efforts,” she explains.

“However, one trend that has emerged recently is a wider choice of meal types that passengers who are actually receiving meals can select ahead of time – beyond the usual kosher, halal or dietetic options.”

While a few airlines do some of their catering in-house, they are the exceptions to the rule; most in-flight meals and snacks on major US airlines are supplied by catering companies.

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