Buying flowers “off-the-rack” is an emerging trend that the Indian consumer is warming up to
Since this issue is all about emerging trends in the lndian lifestyle, particularly in the hospitality segment, it would make sense to highlight another huge phenomenon in the market — flowers.
Before that, it is important to set some context — from a socio-cultural point of view, Indians have always been large consumers of flowers. In fact, flowers are an intrinsic and symbolic part of any celebration. However, in most cases, flowers in India have been limited to weddings and religious places like temples or churches. “A couple of years ago, the Indian consumer woke up to the idea of incorporating flowers beyond the context of temples and weddings. Luxury hotels, which were always using flowers, started getting more creative and experimental with flower décor. Event planners, both corporate and wedding, started laying emphasis on specialized flower décor. This has created a whole new market in the flower industry, which is growing exponentially with every season,” says Sunanda Braganza, owner of Mynx Design, high-end decor and event company, specializing in corporate events.
هذه القصة مأخوذة من طبعة August 2019 من Business Traveller India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2019 من Business Traveller India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Let's talk LOUNGES
Airline lounges are utilising art, design, food and wellness to offer a premium space to all travellers
Toast to Tradition
Celebrating the Unique Flavour Profiles of Indian Spirits
COMPACT CARVERS ads
A curation of hot hatchbacks ideal for Indian roads
The Southern Indian gebe Trail
Discovering South India's Luxury and Business Hotels Offering Unparalleled Comfort and Sophistication
YULETIDE GLORY
Welcome to London, the city that redefines the centre of the world and also, your expectations.
The Jewel Of Qatar
Explore Doha's modern marvels and timeless traditions
SCENTUAL LUXURY
Luxury fragrances cast a sensual spell, captivating the senses, leaving an indelible mark of refinement and poise.
THE ART OF TIME
A curation of iconic watch brands in horological history
FLYING GREEN
Business Traveller India highlights eco-conscious aviation giants that have initiated efforts to reduce their carbon footprints
Epicurean Elegance
Blending culinary artistry with modern sophistication to celebrate regional and international flavours