Is there a practical purpose these convertibles serve? The answer is no. The truth is, these cars are all about enjoying life to the fullest.
Anyone who loves automobiles must own at least one convertible before he dies — goes a saying among car enthusiasts. The truth is, no car, and certainly no SUV, can touch the romance and adventure of a convertible, the possibilities that open up the second you open that roof.
Convertibles today are safer, more practical and better built than before. And thanks to tighter-fitting soft-tops and the rise of retractable hardtops, seasonal hibernation is no longer a must. Convertible tops today can seal the interiors from the elements. Manufacturers are building stiffer chassis with reinforced supports for less flex and much sportier ride.
Convertible is not a popular body style in India. Reason? All the dust and pollution that characterises our roads, and budget-conscious buyers. Things are changing rapidly though. Convertibles are slowly becoming a luxury statement as most of the luxury car manufacturers are bringing Atheir convertible models to India. In the automobile industry, convertibles occupy a unique niche. They are not cars as much as indulgences, an emotional purchase that has nothing to do with practicality or taking the family for a Sunday afternoon outing. At the end of the day, convertibles are all about exclusivity and making a personal statement. An expensive personal statement.
هذه القصة مأخوذة من طبعة September 15th, 2018 من Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 15th, 2018 من Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.