Among the media startups that have attracted investments, do you see any underlying characteristic? Is there a particular type of media startup that attracts more attention?
The short answer to that is that any kind of disruption in the way audiences are built and monetised will build disproportional value. The longer answer lies in carefully analysing the trends that we already see around us in global markets whether it’s the live shopping offering of Taobao or the content subscription service of Onlyfans or Patreon, where a tech-led product has birthed new habits of content creation and consumption.
At Arré, we began our journey with digital entertainment content that was primarily monetised by branded content and advertising and then we moved onto monetisation by working along with OTT platforms (Arré Studio), currently a billion-dollar market expected to double every few years. The next step for us which will be unveiled soon is what we believe would be the future of the media business which is marrying creators with communities and commerce.
How are you seeing consumer behaviour change on the whole that is fuelling the growth of media startups?
هذه القصة مأخوذة من طبعة October 31, 2021 من Businessworld.
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هذه القصة مأخوذة من طبعة October 31, 2021 من Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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