The electronics giant is betting on its local R&D initiative ‘Make for India’ to hold its leadership in a competitive yet challenging market By Paramita Chatterjee
AS YOU DRIVE THROUGH Gurugram’s Golf Course Road, it is hard to miss two shiny glass towers that house the headquarters of several top global companies in India — shimmering with the sun’s rays by the day, and glowing in fluorescent lights after the sun sets.
The biggest occupier in this new business district is Samsung Electronics, the world’s biggest smartphone and TV maker. Its LED nameplate right on top of Two Horizon Center reflects on India’s booming consumer market below, and stares at the luxurious apartments of some of the country’s biggest businessmen and CEOs around the sprawling DLF golf course greens in the far distance, across the road.
“This is the story of Samsung. When it came to India around 20 years ago, not many knew them,” says Abraham Koshy, professor of marketing at IIM Ahmedabad. “Today, Samsung is one of India’s biggest consumer product companies, which has worked on the confluence of technology and design rather seamlessly,” adds Koshy. For instance, Samsung is comparable in revenue terms only with car maker Maruti Suzuki. It is India’s biggest mobile and TV brand, and is the builder of Reliance Jio’s 4G LTE network — the biggest and busiest data network in the world.
It has been a hard fought battle to win this market. Perceptions, market wars, opportunities, competition — sometimes from their traditional foreign rivals, sometimes from local upstarts, and lately, the Chinese. But every single time Samsung has been able to stave off the threats and hold its ground. It has continued to be the market leader in the television segment for over 12 years and in the mobile business for six years, after it toppled Nokia in 2012. Since then, there has been no looking back. Or so it seemed till now.
هذه القصة مأخوذة من طبعة March 31, 2018 من Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 31, 2018 من Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.