Gen Z, now poised to test the waters of the job market, will spring many surprises on the employers of the day. This very young, energetic and bold generation is willing to trample on some traditions to be able to lead a more meaningful life, finds a BW-Businessworld - XBSL study
IN 1964, WHEN BOB DYLAN penned the lyrics of the song we use as a title for this report, his desolate generation took to music, lyrics, literature, satire and the hippie style of life to cock a snook at the war-ravaged world they had lost respect for. As Dylan sang: As the present now/ Will later be passed/ The order is rapidly fadin’/ And the first one now/ Will later be last/ For the times they are a-change in’. In India, the ripples on the societal framework were more subtle, as a wave of industrialization began to change the way people lived their lives and thought.
The economic status quo and the safety and shelter of a feudal framework were crumbling. The landlords of yore (the Zamindari rights were abolished in 1951) were entering “service” in government departments or getting qualified for cushy corporate jobs in multinationals. Agrarian labor was flowing to urban areas to find employment as a manual workforce in mills and factories. Every segment of society pined for a steady source of income and job security and was willing to die for it. Customs like the “arranged marriages” within communities, were perhaps among those last vestiges of the feudal status quo that this generation (born between 1946 and 1964) desperately clung on to.
Since then and especially the information technology revolution of the 1970s and 1980s and the liberalization of the economy that came in its wake, social mobility has gathered break-neck speed. It has also delivered a few knocks on old customs like that “arranged marriage” in the two generations that followed the baby boomers.
In half a century, the ambling bullock carts that once roamed mud paths have been overtaken by speeding vehicles of many makes − and road rage. Many societal mores have been squashed in the process to make room for a more convenient and urbane lifestyle.
هذه القصة مأخوذة من طبعة August 17, 2019 من Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 17, 2019 من Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Gauging Trumponomics For India
Despite some shortto mediumterm headwinds in trade and immigration, the broader Indo-US vision of counterbalancing China’s influence is expected to ensure continued cooperation under Trump 2.0
Reflections on Consciousness and Creation
Indian-American DEEPAK CHOPRA on the nature of the universe, the digital fabric of existence, and the power of a conscious mind
MORE TAKE TO DRIVING IN STYLE
High-end luxury vehicles are no longer part of a niche market, but a rapidly expanding segment of automobile sales, driven by changing consumer preferences, rising disposable incomes and better infrastructure
India's Growing Affinity for Swiss Watches: A Luxury on the Rise
NDIA'S ROBUST ECONOMIC growth, projected to exceed 6 per cent in 2024 and 2025, is fostering a rising demand for aspirational products. As disposable incomes increase, particularly among the expanding middle class, luxury goods such as Swiss-made watches are gaining popularity.
An ENRiching Outlook
KPMG's latest report shows energy CEOs being optimistic about the sector's outlook. ANISH DE, Global Head, ENRC, KPMG speaks to BW Businessworld's Arjun Yadav on what's driving this confidence
Paving the Path to a Sustainable Future
Salesforce's ESG journey has made an impact beyond the company. SUNYA NORMAN, SVP of ESG Strategy and Engagement at Salesforce, shares more on how the tech giant integrates sustainability into its core operations, supporting global goals while empowering employees
LEADERSHIP TRANSITION AT XIAOMI INDIA
Xiaomi India is experiencing a leadership evolution, beginning with Muralikrishnan B's departure as President by the end of 2024. This change underscores Xiaomi's shift towards nurturing local talent amidst dynamic global shifts. The story tracks key transitions from Manu Kumar Jain's leadership to Muralikrishnan B's impactful tenure, along with recent strategic hires, highlighting Xiaomi's alignment towards market adaptability and consumer focus
WEAVING SUSTAINABILITY
Once a modest home textile manufacturer, Jindal Worldwide has evolved into a vertically integrated textile powerhouse, spanning critical segments of the yarn and fabric value chain
FORCE FOR GOOD
FY24 saw capacity expansions for Century Enka in nylon and polyester segments, along with investments in modernisation, renewable energy, and safety initiatives
REIMAGINING TOMORROW
For V-Guard, tomorrow signifies progress, driven by today's actions, setting the foundation for future growth and value creation for all stakeholders