The history of McL aren Special Operations (MSO) is un ique. Officially MSO was launched at t he Pebble Beach Concours d’Eleganc e in 2011 to provide a bespoke person alisation service for McLaren customers.
McLaren Special Operation’s origins date back over 20 years, as the division grew out of the McLaren Customer Care Programme that was set up in the early 1990s to service, maintain and personalise the McLaren F1 for owners.
Today MSO still offers an unrivalled level of knowledge and expertise on the McLaren F1, but as its unique tailoring service for McLaren customers continues to expand and the division embraces an unprecedented period of growth, five new tiers now identify the levels of bespoke work available from McLaren Special Operations.
Through MSO Defined, MSO Bespoke, MSO Limited, MSO Heritage and MSO Programmes, McLaren Special Operations is able to offer the complete tailoring of any McLaren model. Whether it’s a custom paint colour with matching stitching for a 650S, the personalisation of your McLaren F1, a dream to build a one-of-a-kind vehicle using our unique carbon fibre chassis, or the wish to experience our most powerful model ever, the new McLaren P1™ GTR, McLaren Special Operations can accommodate every customer request.
MSO Defined
Available for the McLaren Super Series models, this new range of series options forms the first of the five tiers of personalisation offered by MSO, and is offered through McLaren retailers. Highlights from the MSO Defined category include a weight-saving carbon fibre rear deck lid, carbon fibre rear diffuser and extended side door blades.
هذه القصة مأخوذة من طبعة November 2016 من CEO India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 2016 من CEO India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Five Ways To Win The Consumer Of 2030, Now
To win the data and technology-enabled “smart consumer” of tomorrow, discover the five things every consumer-facing business must do right now
TWENTY FOR ‘20
WILL THE NEW DECADE BE AS TRANSFORMATIVE AS THE LAST? EY EXAMINES THE QUESTIONS THAT WILL SHAPE THE NEXT DECADE
ROBOTS ON THE MOVE
THE MARKET FOR PROFESSIONAL SERVICE ROBOTS IS POISED TO TAKE OFF WITH A VENGEANCE, FUELED BY NEW DEVELOPMENTS IN 5G TELECOM SERVICES AND AI CHIPS
POST-DIGITAL CULTURE SHOCK
COMPANIES AROUND THE WORLD ARE FOCUSING ON DIGITAL TRANSFORMATION, BUT MANY ARE OVERLOOKING THE CULTURE CHANGE NECESSARY FOR SUCCESS
FROM LOCAL TO GLOBAL
Winning sales organisations excel at these five essential capabilities
Shooting for the Stars
MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE
FLYING WHILE BLIND
I AM NOT ONLY AN EXPERIENCED TRAVELER; I AM AN EXPERIENCED BLIND PERSON…
THE ALCHEMIST OF HOSPITALITY
Puneet Chhatwal, the CEO and MD of Tata Group’s hospitality arm Indian Hotels Company, talks about how his company is reimagining and repositioning some of its most renowned brands, raising the hospitality bar, with an eye on the evolving customer and emerging concepts and trends
Robots Can Go All The Way To Mars, But They Can't Pick Up The Groceries?
In the popular imagination, robots have been portrayed alternatively as friendly companions or existential threat. But while robots are becoming commonplace in many industries, they are neither C-3PO nor the Terminator. Cambridge researchers are studying the interaction between robots and humans – and teaching them how to do the very difficult things that we find easy.
How To Create A Growth Mindset?
A growth-oriented mindset must be cultivated among the employees for business growth and sustenance. It requires a good understanding of people and what drives them