Building the ecosystem

Sulajja Firodia Motwani, Founder and CEO, Kinetic Green Energy and Power Solutions Ltd. tells The ET Polymers that while Kinetic Green has the mindset of a new company, it has the strength of being an established player with a very strong brand.

- Niranjan Mudholkar

Currently emobility is the buzzword. While the OEMs are also getting onto this bandwagon, many non-automotive players are also jumping into the fray? How is Kinetic Green differentiating itself in this crowd?

When we came into this business in 2014, it was hardly a buzzword. So, we were amongst the few pioneering companies. We have worked hard over the last five years in terms of setting up the business, setting up the manufacturing base and creating a supply chain, setting up a government recognised R&D centre and developing products which are advanced in terms of technology but are yet affordable for the common man.

We have also played a role in policy formation if the country. I have been working very closely with the government as opinion-makers. We have been contributing substantially to the EV ecosystem that is evolving in the country. While we have played a pioneering role, others are still getting off the ground. We have already made a lot of progress in this industry through our work. For example, we have sold thousands of vehicles in the market.

We need to understand that electric vehicles technology is a new technology. In fact, it is a disruptive technology. And when a disruptive technology comes to the market, a lot of things change. Business models change; and new players are born. Sometimes existing players are not able to make the transition for the new disruption and the related business model, and new companies become leaders. We can look at the mobile phone’s transition from feature phones to smartphones as an example.