Setting New Benchmarks
ET Polymers|August - September 2020
Over the course of next few years, we want to diversify into various categories. Our aim is to create innovation-driven electrical products that will revolutionise the industry, says Kishan Jain, Director, Goldmedal Electricals
Niranjan Mudholkar
Setting New Benchmarks

Briefly tell us about the origin of Goldmedal Electricals.

Goldmedal Electricals was established in 1979 in Vijayawada, Andhra Pradesh. My grandfather, Otmalji Goraji was an entrepreneur who started the business with a capital of Rs.2.5 lakh. In the early years, our company traded switches and wires of then popular brands like Anchor, Sona and SSK.

How’s been the journey since then for the organisation?

It has been an incredible journey since the inception of our venture. What started out as a small trading business has now evolved into a company that manufactures almost everything that a modern home or office needs in terms of wiring devices. Our annual turnover in 201819 was Rs.1,400 crore. Today, we are a pan-India brand with presence in all 29 states of India, offices in each state, over 20,000 direct dealers and over one lakh retailers.

What is your analysis of the Indian electrical industry? Where do you think Goldmedal Electricals stands in terms of market position?

هذه القصة مأخوذة من طبعة August - September 2020 من ET Polymers.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة August - September 2020 من ET Polymers.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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