Marketing Folks At Start-Ups The New-Age Evangelists

Marketing in the world of start-ups is a tad bit different from those at large organizations. A marketing officer at a start-up, who at times is termed as an evangelist, has the task of canvassing a plan for a brand new set up. The person in command ends up donning multiple hats and most often is the sole person in charge of the task!

- Sneha Banerjee

Some marketing strategists working at start-ups also feel liberated and cushioned in this set up, which is less hierarchical in nature and gives them creative wings, which they would probably not get at a giant, corporate set-up. Entrepreneur speaks to new-age marketing executives and consultants to understand the riveting and challenging task of running the show at start-ups compared to a giant corporate set up.

A little bit of everything

Vignesh Vijayakumar, who handles marketing at Girish Mathrubootham’s Freshdesk, says that a marketing proffesionals in a start-up would do a little bit of everything. It would start with content that goes on the website and the collaterals to A/B testing layouts for different landing pages. “There is always a little bit of analysis involved. You analyze your competitors and other companies similar to you, and also keep a close watch on trends. You’ll have to engage with the customers and the world on social media - which means you’ll literally have to be online 24/7 and working. You will have to engage with the press and journalists and media houses to promote your brand and a host of other activities,” he says. Vignesh literally started his career with Freshdesk and has never worked full-time at a traditional company set up.