HelloFresh thought people wanted beautiful food. They didn’t.
In a photo studio in Manhattan this summer, a prop stylist carefully places toys on a platform. It’s meant to be a playful scene, part of a shoot of family-friendly meals for the meal-delivery startup HelloFresh. But the company’s associate graphic designer, May Parsey, notices a problem. “Is there a way to flip some of them upside down?” she says, and points to a collection of toys. There’s a little plastic flamingo, a miniature tuba, and some playing cards, all facing up in a neat arrangement. “Because if a child were playing with these things, some of them would end up upside down.”
هذه القصة مأخوذة من طبعة September 2017 من Entrepreneur.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة September 2017 من Entrepreneur.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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