Although the quality of education in India has evolved gradually over the years to meet international standards, the age-old cookie-cutter dormitory style of student accommodation has resulted in a dip in the number of migrant students moving cities within the country. To drive the new-age students to a new upscale student accommodation product, Yogesh Mehra, founder, Myturf Hospitality founded 'Tribe Student Accommodation' - an aspirational long-stay accommodation product exclusively for the students. Mehra and his sons Shantam & Aman met with Akshay Nayak to give details about the first-of-its-kind product and how they create a win-win situation for all their stakeholders at Tribe
THE QUALITY of education has evolved by leaps and bounds in India over the past years, especially in the metro and tier-II cities which is evident by the increasing number of migrant students from smaller towns making a beeline to these developed cities for seeking quality education in renowned institutes there. JLL's 'Future of India Real Estate' report in September 2019 says, “The 2011 census data reveals that approximately 8 mn students in India are migrants who require student accommodation in close proximity to their university campuses.”
A real challenge is getting quality accommodation in the new city. According to the JLL report, “A large part of this (student) population currently lives in sub-optimal housing and this underlines the huge unmet demand in this sector.” Furthermore, the lack of services in meeting the quality of accommodation has, in turn, dampened the number of international student travellers coming to the country.
Some brands did see this gap and introduced their aspirational co-living spaces product in the strategic locations near work hubs and institutes. But, this type of accommodation has working personnel as well as the students living in one building, which at times results in social disconnect and also is not encouraged by all tenants.
Looking at the demand of upscale student accommodation spaces in India, Tribe Student Accommodation was founded by Yogesh Mehra, founder, My Turf Hospitality, with his sons Shantam Mehra and Aman Mehra as cofounders. The brand, as its title reads, is meant for the niche market – i.e. student accommodation only. Speaking about the product, Shantam says, “During my higher education years in the
هذه القصة مأخوذة من طبعة June 2019 من Express Food & Hospitality.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2019 من Express Food & Hospitality.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Managing A Cost Efficient Kitchen In Times Of Price Volatility
The second day of the 39th edition of EF&H Expo saw executive chefs and F&B heads of leading hotels in Mumbai voice their views on the challenges and opportunities faced by them in running a cost efficient kitchen during times of volatility in pricing of staple ingredients.
Think About Where The Market Is Headed, Prepare For Tomorrow, And Move Fast
Chander Baljee, CMD, Royal Orchid & Regenta Hotels is a veteran hospitality thought leader and an expert on owned, leased, managed and franchised hotel models. His success story features in a book titled ‘Stay Hungry Stay Foolish’ which follows the professional journey of 25 IIM Ahmedabad entrepreneurs. In an exclusive interview with Steena Joy, he elucidates on the changing hospitality landscape, the demand for industry status and advises hoteliers to boldly venture into newer segments, try new niches and create new experiences.
TODAY'S CHEFS ARE RECOGNISED, NOT JUST AS ARTISANS OF FOOD, BUT ALSO FOR THEIR SKILLS AS CULINARY AMBASSADORS
Chef Davinder Kumar, president, Indian Culinary Forum and VP (F&B Production) & executive chef, Le Meridien New Delhi, started his career in 1972 with the Oberoi Group of hotels. The group later sponsored him to go to the Lychee Technique de Hotelier in Paris, to work with selected chefs specialised in French cuisine. He was also the sole Indian representative at the International Cooking Festival held in Tokyo in 1983 and was awarded a medal for his presentation of Indian cuisine. He speaks to Steena Joy on how the culinary scene has evolved in India and his vision for ICF.
Industry experts laud Centre's decision to boost infra and tourism sector in Union Budget for FY 2020-21
THE UNION BUDGET for FY2020-21 focused on three key themes - aspiring India, economic development and caring society.
The demand-supply gap in Indian hospitality industry
At the second GM's Conclave held at the 39th edition of EF&H Expo in Mumbai, our esteemed panelists from leading hotels in Mumbai and Pune discussed the room inventory status in the metros and why hotels need to change their market mix to open up new opportunities.
Go for the kill: Saving v/s vendor relationship
Organised in association with Hospitality Procurement Managers' Forum (HPMF), the second day of the three-day EF&H Mumbai Expo conducted the Power of Purchase, where the who's who of the hospitality procurement fraternity discussed ways to balance two aspects i.e cost saving and maintaining vendor relationship strategically.
Impact of automated revenue management system using Artificial Intelligence in hotels
It is time that concepts like Artificial Intelligence and machine learning also enter the field of marketing and pricing, and not just directly relating to enhancing superior guest experience, says Siddharth Goenka, founder, Aiosell Technologies.
Economic slowdown: Riding out the storm
The first GM's Conclave panel discussion at the 39th edition of Express Food & Hospitality Expo in Mumbai highlighted how the country's hospitality industry is strategising to face the slowdown.
Designing experiential spaces
Hotels and restaurants are reshaping the look, feel and appeal of their properties, using exterior and interior designs as one of the differentiating methods to create unique experiences. Hospitality spaces are moving from utilitarian functionality to contemporary aesthetics and experience driven developments engaging the senses.
INDIA IS ONE OF THE LARGEST POTENTIAL EXPORT MARKETS FOR JIANGXIAOBAI PURE
VBev, a dynamic company engaged in the import, marketing, sales and distribution of international wines, spirits and beers recently introduced first and only premium Baijiu - Jiangxiaobai Pure in the India market. In coversation with Akshay Nayak, Sumedh Singh Mandla, CEO, VBev India and Zoe Fu, director of International Business, Jiangxiaobai, spoke about the future roadmap of the premium white spirit in India market.
