The Rise Of Hyderabad's Bakery Market

Hyderabad, the city of Nizams popularly known for its palaces and touristic destinations, has been interestingly, celebrated for its cuisine across the country and globally too. Apart from the perennial favourites - Hyderabadi biryani, Hyderabadi Haleem, and varieties of Irani chai, the city is also famous for its bakeries which have been rolling out tonnes of Osmania biscuits, Nan Khatai and Bun Maska for decades. Akshay Nayak delves into the bakery market in Hyderabad to uncover its secrets

- Akshay Nayak

The Hyderabad bakery market has evolved greatly over the last decade but still has been able to preserve its rich culture. Multiple large bakery chains have emerged alongside the numerous standalone bakers operating in the streets of Hyderabad. This is the view expressed by Ashish Seth, MD India, area director South Asia, Puratos Food Ingredients India. He adds, “Availability and adoption of new technologies have led to a paradigm shift wherein bakers have moved from manual work to mechanised processes to create their offerings. As Hyderabad is rapidly becoming one of the bigger business hubs of India, people from different parts of India and the world are coming to the city and the bakers to cater to this new audience have also added a variety of products such as cakes and pastries along with the traditional bread and biscuits. Snacking finished applications have also found their way into the bakeries with the introduction of tea and coffee vending machines.”

According to Pankaj Jain, GM - marketing, sales & culinary at Rich Graviss Products, Hyderabad traditionally has been a great market in terms of baked goods like cookies and puffs. The fruit biscuits and Osmania from Hyderabad are world-famous. “Even the egg puff is a unique creation of this city wherein they put a whole hardboiled egg inside a puff pastry,” he shares.

This market is now developing beyond just biscuits and puffs, into a matured patisserie market. Bakeries are offering delectable cakes, desserts, and chocolates. Some names driving this trend are 5th Avenue Bakers, KS Bakers, Café Niloufer & Bakers, and Swiss Castle, added Jain.