One of the paradoxes of our high-tech world is the humble cardboard box. Most end their life being dutifully placed in the recycling bin. But savvy mass-market brands (Apple, Target, Beats head phones) have turned the boxes that contain their products into objects of desire and fascination in their own right by investing in package design, thereby reinforcing their brands along the way.
You don’t have to be a corporate behemoth to achieve this effect, however. Case in point: Thelma’s Treats, a bakery that delivers warm, fresh-baked cookies in Des Moines, Iowa. When Dereck Lewis founded the business in 2012, he didn’t have a big marketing budget. So he decided to invest in a memorable packaging experience. “We were brainstorming, and we said, ‘What would be the most logical shape for a box of warm cookies?’ ” Lewis recalls. “And it was obvious: Duh! An oven!”
هذه القصة مأخوذة من طبعة March - April 2020 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March - April 2020 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
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In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
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Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
