Every person is unique. We all experience the world through our own subjective lens. But when it comes to user-experience design, most companies choose a one-size-fits-all approach. Salesforce, best known for its customer-relationship management platform, is hoping to change that. The company is using artificial intelligence to deliver personalized digital experiences and build customer relationships by design. It’s this type of program that earned Salesforce a spot on Fast Company’s list of Innovation by Design award winners.
Salesforce’s goal was to bring automation into a design process that is traditionally very labor-intensive. “If you were to personalize design today, it would take a designer, developer, and data scientist a month of work,” says Sönke Rohde, vice president of Salesforce’s UX R&D team. “That’s why we looked at the intersection of user experience and artificial intelligence to find out if we could cut that time down to minutes by automating parts of the process and generating personalized design at scale.”
هذه القصة مأخوذة من طبعة October - November 2020 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October - November 2020 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
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