The long Indian sizzling summer is in full swing and cool beverages are a delightful means to bring a refreshing element to the scorching and sweaty summers. They can give some relief from the all pervasive heat.
Besides the branded carbonated beverages from multinational players, and an impressive number of fruit juices, shakes and branded fruit drinks floating in the market, India’s food & beverage industry also has an impressive array of ethnic beverages to quench the perpetual thirst of our millions; beverages whose timeless appeal among Indian masses and classes has not yet been eroded by the transient market forces.
Indigenous Drinks
Besides our indigenous varieties of tea and coffee, India has a number of other refreshing ethnic beverages, which include lassi, aam panna, chach, jaljeera, thandai, coconut water, sherbet of wood apple (bael), kokum sherbet, sattu, shikanji, mahua, neera, feni among many others. Yes, ethnic beverages like aam panna , jaljeera and lassi have been integral part of our lives and lifestyle since ages. Many of these above-mentioned ethnic beverages are often made in Indian homes and many among us have a flood of fond memories associated with these sweet, or salty or tangy refreshing liquids.
Though a majority of these ethnic beverages are designed to give relief from summer heat, some like mahua and feni are tailored to make you heady and ready for celebrations. Taking swigs of mahua can be an interesting part of tribal tourism in Chhattisgarh, whereas a visit to Goa can get more enjoyable with sips of feni.
هذه القصة مأخوذة من طبعة June - July 2018 من Food & Beverage Business Review.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June - July 2018 من Food & Beverage Business Review.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
Combating Protein Deficiency
In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.
Newest Beer Chugging Spot KLING Brewery
Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.
Caffe Allora Expands Presence
Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Hemant Yadav, Head - F&B Operations, Kylin Experience
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.
For Our Plates and Palates
Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.
Cool Mocktails are Hot!
They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.
Melon - Versatile to Beat the Heat
Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.
Summer Menu Fiesta
Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.
