Norwegian company MatBørsen AS (www.matborsen.no) was founded in 1994 by Freddy Henriksen and his two sons. Building on their previous success in meat products, they decided to switch to the growing segment of ready meals. Today, one of the sons, Dag Freddy Henriksen, is still running the company. Since 2012, his son Freddy André Henriksen, grandson to the founder of MatBørsen, holds the position of Controller, making him responsible for finance, purchasing and project management. As such, he is strongly involved in the company’s new investments. We talked to him about a click- on soup tray that was launched at Meny retail stores in 2017, for which MatBørsen invested in a line solution primarily based on SEALPAC equipment.
Investing in growth
In the year 2001, MatBørsen moved to its current production site in Stokke. Since then, business has been on the rise. Turnover went from 20 million Norwegian Kroner in 2001 to approximately 650 million Norwegian Kroner in 2018. Last year alone, MatBørsen’s production volume grew by 35%. In 2012, NorgesGruppen ASA took over the company. Freddy André Henriksen: “This takeover gave us the muscles to grow. As a result, we have been able to invest around 130 million Norwegian Kroner in equipment, including the new line for our click-on soup tray.” Nowadays, MatBørsen employs 230 people, but it still has the atmosphere of a family-owned company. In its central hall, the first thing one notices is this slogan: Good taste and a simpler everyday life by being the best in what we do. It describes MatBørsen well: the company’s key success factor is producing homemade ready meals with high-quality ingredients. Henriksen: “We maintain our quality by appointing ‘chefs’ in the company. These are not real chefs, like in a restaurant, but they are our company’s ambassadors. Every batch we produce must be tasted by one of our 20 chefs, which is the best quality control we can have!”
Continuous innovation
هذه القصة مأخوذة من طبعة June 2019 من Food Marketing & Technology - India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2019 من Food Marketing & Technology - India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Avocados: Health Benefits And Sustainable Cultivation
ATTRACTIVE GROWTH SEGMENT - In only a few years, the avocado has developed from being a rather a and has become an integral part of modern cuisine and in restaurants throughout Europe and beyond.
UFlex to Showcase Innovative and Sustainable Printing and Packaging solutions at DRUPA 2024
U Flex Limited, India's largest multinational flexible packaging and solutions company, is participating in DRUPA 2024, the premier global trade fair for print and packaging innovations, scheduled to take place in Dusseldorf, Germany from March 28 to June 7, 2024.
Hubergroup and Manroland Goss unite for Sustainable Packaging Innovation
Hubergroup, a global specialist in and chemicals, has partnered with manroland Goss web systems, a leading provider of web offset printing solutions, in a strategic collaboration.
Technological Advancements in the Premium Flavour, Extract and Concentrate Industry
Food Marketing & Technology Magazine had the privilege of hosting the fourth edition of their business webinar on “Technological Advancements in the Premium Flavour, Extract and Concentrate Industry” with Paul Ahn, Global Sales Manager, Flavourtech.
Flavourtech's Origins: From Wine to Worldwide Flavor Solutions
LEON SKALIOTIS, CEO of Flavourtech - Discover how Flavourtech, founded over 40 years ago by an innovative winemaker in Australia, evolved from addressing grape juice desulphiting to revolutionizing flavor extraction and concentration across various industries.
How CPG Companies Can Adopt Better Sustainable Packaging Practices in 2024
Sustainability has gone mainstream. With more switching to consumers environmentally friendly brands, it's become a central theme across all industries.
The Evolution of the Protein Value Chain Sustainable Protein Systems for a Growing World
As the world's population is on course to surpass ten billion by 2050, our food systems face the challenge of providing sustainable nutrition without further harming harming the planet. Animal-based diets and the reliance on animal-derived proteins are significant contributors to environmental degradation and public health issues. Not only is the global population increasing, but the expanding middle class in developing nations is driving a surge in protein demand, intensifying the strain on our environment.
Implementing the Technological Intelligence in Agricultural Produce
It is estimated that by 2050 the I world's population will be around 10 billion. From employment generation to contribution to National Income, agriculture is important to all of us as agricultural produce is the core on which we survive. It contributes a significant portion to the economic prosperity of the developed nations and plays an active part in the economy of the developing countries as well.
Cocoa Crises: A Sweet Industry's Bitter Challenge
As a pastry chef and entrepreneur running a small-scale baking business, I have always believed in the magic of cocoa. From the velvety richness of couverture chocolate to the deep, earthy notes of cocoa powder to the creamy allure of cocoa butter, these ingredients are the essence of our creations.
Ethylene Oxide (ETO) Detection in Ready-Made Spice Mixes: Ensuring Food Safety
INTRODUCTION - In the world of culinary delights, ready-made spice mixes hold a cherished place, adding convenience and flavour to countless dishes. However, recent concerns over food safety have brought to light the presence of ethylene oxide (ETO) in some of these products.
