Growing up in Austria, Johanna Omere’s life revolved around making things from scratch. Her family carefully baked their own bread, molded their own chocolate, and held the earth close to their hearts at their organic farm. It was a lifestyle inspired by food science and a passion for doing good for their bodies and the world.
Having spent 14 years in Tanzania, Omere has brought this natural zeal straight to the doorsteps of Tanzanians with her social enterprise, I Am Organic.
Omere and her business partner, Jacqueline Namfua, now run an organic restaurant and shop with its own local supply chain, creating an ecosystem that comes with its own unique challenges, but also a renewed sense of hope.
“Local value addition is one of my big passions… to fix systems that are not working the way I envision they should be working… [but] in the beginning, there were hardly any organic products available in Tanzania,” rues Omere.
She was about to open a bakery and, in the process, found her local partner and thereby opened the Wild Flour Café selling organic products made in-house.
“We want to provide excellent services to the community with local job creation and not to export all the high-quality products or resources. We really are passionate about creating and making things here locally.”
However, the local Tanzanian organic market is still in its infancy, she adds.
Consumer and farmer sensitization is low, and there are challenges in transportation, and supply chains have to be built from scratch.
هذه القصة مأخوذة من طبعة August - September 2022 من Forbes Africa.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August - September 2022 من Forbes Africa.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
TRACK, WATCH, BEFRIEND
IN THE PRISTINE WILDERNESS OF GABON ARE THE MAJESTIC AND GENTLE WESTERN LOWLAND GORILLAS. A FIRSTHAND REPORT FROM OUR TRAVEL WRITER ON WHAT GOES INTO HABITUATING THEM.
CHALLENGING BUT NECESSARY: THE AI BALANCING PROBLEM
Artificial intelligence (AI) continues transforming many industries, providing unprecedented opportunities for innovation and efficiency. However, these advancements bring complex challenges that necessitate a delicate balancing act.
BEYOND ACADEMIA: THE SOCIETAL IMPACT OF MULTILATERAL EDUCATIONAL COLLABORATIONS
The great poet William Butler Yeats once said, \"Education is not the filling of a pail, but the lighting of a fire.\"
The Business Of Dance: Embracing One's Individuality And Style
In the dynamic world of street dance, passion and perseverance pave the way for success. Living out this ethos is South African born B-girl turned businesswoman, Courtnaé Paul.
COMPASSION FATIGUE: THE DANGEROUS DESCENT FROM HELPING TO HURTING
It is a workplace reality that caring too much for your colleagues can hurt you.
IT HAS NEVER BEEN MORE CRITICAL TO FIND OUR NICHE
Have you found your niche? I received a lot of advice when I set up my company, but perhaps the most important consisted of just three words: Find Your Niche.
HOW TO MAKE AFRICA WIN OFF THE FIELD TOO
When all else fails, try sports. It's good for the soul.
BEAN THERE, DONE THAT
British author Roald Dahl tapped into every chocoholic's imagination when creating Willy Wonka's bizarre chocolate factory in his 1964 children's novel Charlie and the Chocolate Factory.
IT DOESN'T GET ANY BETTER THAN WORKING WITH AL PACINO ON BROADWAY'
Arnold Vosloo Actor
BLENDED FINANCE: BRIDGING THE GAP IN EMERGING MARKETS IN SUPPORT OF THE SDGS
Amid the widespread global support for the United Nations' Sustainable Development Goals (SDGs), there was an underlying concern among economists and financial advisors in the emerging and frontier markets: public sector and donor funds were stalled, if not regressing, and the funding gap to realize the SDGs was increasing.
