'Regional Cinema Is Evolving To Tell Interesting Stories'
Forbes India|December 21, 2018

Viacom18’s Nikhil Sane is bullish about films in local languages and says content matters first, and then the star.

Neeraj Gangal
'Regional Cinema Is Evolving To Tell Interesting Stories'

AS FORMER BUSINESS HEAD OF the Marathi film division of Zee Studios, Nikhil Sane helmed some of the most acclaimed Marathi blockbusters of recent times. These include Sairat (2016), Natsamrat (2016), Katyar Kaljat Ghusali (2015), Lai Bhaari (2014), Time Pass (2014), Killa (2015), Elizabeth Ekadashi (2014) Duniyadari (2013), Fandry (2013) and Natarang (2010).

Now, as the business head of Marathi Entertainment at Viacom18, a post that he assumed in June 2018, he seems to be continuing with that Midas touch. Ani… Dr Kashinath Ghanekar, a biopic on the Marathi theatre superstar, has opened to rave reviews and packed theatres. With audiences gravitating towards quality content, Sane, 41, talks to Forbes India about the celebrity superstar culture and the need for pan-India collaborations among filmmakers. Edited excerpts:

Q What has led to the commercial and critical resurgence of Marathi cinema?

In the last decade or so, we have seen Marathi cinema’s lost glory coming back. The makers are a bunch of young professionals. All of them came via Marathi theatre, then television and have been looking to fire their guns in films. The great thing is that it has all come together at the right time. In the last five years, especially, Marathi cinema has evolved not only in terms of content but also with respect to business. The big difference, which was lacking earlier, is that we were not good with the business part of it. We have to ensure a marriage of content, consumer [tastes] and business. That is happening today. In the last five years, our consistency has been fantastic.

هذه القصة مأخوذة من طبعة December 21, 2018 من Forbes India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة December 21, 2018 من Forbes India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من FORBES INDIA مشاهدة الكل
Home-Cooked Meal Is Now Greatly Valued
Forbes India

Home-Cooked Meal Is Now Greatly Valued

The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients

time-read
8 mins  |
May 21, 2021
Paytm 3.0 - Reaching Near Breakeven In Two Years
Forbes India

Paytm 3.0 - Reaching Near Breakeven In Two Years

As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years

time-read
10+ mins  |
June 4, 2021
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Forbes India

THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN

Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse

time-read
8 mins  |
May 21, 2021
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Forbes India

LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE

Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment

time-read
7 mins  |
May 21, 2021
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Forbes India

PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST

Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground

time-read
9 mins  |
May 21, 2021
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
Forbes India

INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR

While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term

time-read
8 mins  |
May 21, 2021
DIGITALISATION WILL HELP IN VALUE CREATION
Forbes India

DIGITALISATION WILL HELP IN VALUE CREATION

As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India

time-read
8 mins  |
May 21, 2021
Industry 4.0: Climate Revolution?
Forbes India

Industry 4.0: Climate Revolution?

Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent

time-read
10 mins  |
June 4, 2021
EV Dream Still Miles Away
Forbes India

EV Dream Still Miles Away

Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure

time-read
6 mins  |
June 4, 2021
Living Waters
Forbes India

Living Waters

A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet

time-read
4 mins  |
June 4, 2021