Rejuvenating Momentum
Forbes Indonesia|October 2018

Nissans Yutaka Sanada aims to double its market share in Indonesia.

Yessar Rosendar
Rejuvenating Momentum

Globally, Nissan Motor Company is a predominant force in the automotive spectrum. Its alliance with Mitsubishi and Renault has made it the world’s largest car manufacturer. The combined sales of the three companies stood at 10.61 million cars last year, with Nissan being the largest contributor at 5.82 million units.

In the case of Indonesia, the situation is not so rosy yet. The largest car market in South East Asia, Indonesia only recorded sales of 14,488 Nissan cars last year. The number is a fraction booked by the current market leader, Toyota, which recorded sales of 372,614 cars last year, and is far from the peak sales that Nissan recorded in 2012 with 67,143 cars. Nissan now aims to regain its growth momentum and market share in Indonesia by launching a product offensive and revamping customer experience. Indonesia, which sold over one million new cars last year, is an important market for the brand as other regions have already matured and offer less growth potential.

“Nissan’s key focus of growth is Oceania and Asia. I have strong confidence that we can make it, the Indonesian market is very crucial and very important to our growth,” Yutaka Sanada, Nissan regional senior vice president for the Asia and Oceania region, says in an exclusive interview at the recent Gaikindo Indonesia International Auto Show (GIIAS) 2018.

At GIIAS 2018, Nissan launched the Nissan Terra, a premium mid-size SUV with a starting price of Rp 460 million. Indonesia is one of the top five markets to receive the vehicle immediately after the launch. The car forms part of Nissan’s product offensive that includes a revamp of its existing models. “In our product offensive we are putting core products in core segments. We don’t have a model like the Nissan Terra in this segment. It will be done incrementally as we renew some models in key segments. Naturally, it will expand the segment,” Yutaka says.

هذه القصة مأخوذة من طبعة October 2018 من Forbes Indonesia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة October 2018 من Forbes Indonesia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من FORBES INDONESIA مشاهدة الكل
BACK ON TRACK
Forbes Indonesia

BACK ON TRACK

Collective wealth gets a 21% boost to a record $162 billion amid an economic uptick.

time-read
10+ mins  |
December 2021
Championing Locals
Forbes Indonesia

Championing Locals

The wave of social commerce is enabling inclusive digital economies beyond urban areas.

time-read
6 mins  |
December 2021
Boys in the Bubble
Forbes Indonesia

Boys in the Bubble

Startups are supposed to specialize, but OPENSEA’s founders thrived by building a wide-open market for creating and trading all manner of NFTs, whether art, music or gaming. Now that they’re centimillionaires and poised to become billionaires, they have other worries: competitors, fraudsters and the next crypto crash.

time-read
6 mins  |
December 2021
Enduring Relations
Forbes Indonesia

Enduring Relations

The implementation of IA-CEPA amid the pandemic signifies the Indonesia-Australia’s commitment to recover and counter future challenges together.

time-read
6 mins  |
December 2021
Sweet Success
Forbes Indonesia

Sweet Success

Steven Erwin envisions Unifam to become a major global player in the confectionery and F&B industry.

time-read
5 mins  |
December 2021
Marathon Man
Forbes Indonesia

Marathon Man

Across America, scores of municipal pension funds remain scandalously underfunded. But not the pension fund of Tampa’s police and firemen, thanks in large part to JAY BOWEN, whose no-frills approach to stock picking has protected and served them for more than 45 years.

time-read
5 mins  |
December 2021
Gold Rallies on Inflation Fears
Forbes Indonesia

Gold Rallies on Inflation Fears

During September the price of gold rallied to $1,868 per ounce following the release of figures on US inflation by the Bureau of Labor Statistics which indicated that, as of September, CPI inflation had rocketed to 6.2%, above the 5.8% which economists had been predicting.

time-read
2 mins  |
December 2021
Set Off to A New Start
Forbes Indonesia

Set Off to A New Start

Bank Aladin has two main ingredients for success: establish trust and offer better customer experiences.

time-read
5 mins  |
December 2021
The Daily Intake
Forbes Indonesia

The Daily Intake

YOUVIT plans to invest further into marketing and grow into one of the leading vitamin brands in Indonesia.

time-read
4 mins  |
December 2021
THE CROESUS OF CRYPTO
Forbes Indonesia

THE CROESUS OF CRYPTO

FTX COFOUNDER SAM BANKMAN-FRIED BUILT A $22.5 BILLION FORTUNE BEFORE HIS 30TH BIRTHDAY BY PROFITING OFF THE CRYPTOCURRENCY FRENZY—BUT HE’S NOT A TRUE BELIEVER. HE JUST WANTS HIS WEALTH TO SURVIVE LONG ENOUGH TO GIVE IT ALL AWAY.

time-read
10+ mins  |
November 2021