Nissans Yutaka Sanada aims to double its market share in Indonesia.
Globally, Nissan Motor Company is a predominant force in the automotive spectrum. Its alliance with Mitsubishi and Renault has made it the world’s largest car manufacturer. The combined sales of the three companies stood at 10.61 million cars last year, with Nissan being the largest contributor at 5.82 million units.
In the case of Indonesia, the situation is not so rosy yet. The largest car market in South East Asia, Indonesia only recorded sales of 14,488 Nissan cars last year. The number is a fraction booked by the current market leader, Toyota, which recorded sales of 372,614 cars last year, and is far from the peak sales that Nissan recorded in 2012 with 67,143 cars. Nissan now aims to regain its growth momentum and market share in Indonesia by launching a product offensive and revamping customer experience. Indonesia, which sold over one million new cars last year, is an important market for the brand as other regions have already matured and offer less growth potential.
“Nissan’s key focus of growth is Oceania and Asia. I have strong confidence that we can make it, the Indonesian market is very crucial and very important to our growth,” Yutaka Sanada, Nissan regional senior vice president for the Asia and Oceania region, says in an exclusive interview at the recent Gaikindo Indonesia International Auto Show (GIIAS) 2018.
At GIIAS 2018, Nissan launched the Nissan Terra, a premium mid-size SUV with a starting price of Rp 460 million. Indonesia is one of the top five markets to receive the vehicle immediately after the launch. The car forms part of Nissan’s product offensive that includes a revamp of its existing models. “In our product offensive we are putting core products in core segments. We don’t have a model like the Nissan Terra in this segment. It will be done incrementally as we renew some models in key segments. Naturally, it will expand the segment,” Yutaka says.
هذه القصة مأخوذة من طبعة October 2018 من Forbes Indonesia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 2018 من Forbes Indonesia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
BACK ON TRACK
Collective wealth gets a 21% boost to a record $162 billion amid an economic uptick.
Championing Locals
The wave of social commerce is enabling inclusive digital economies beyond urban areas.
Boys in the Bubble
Startups are supposed to specialize, but OPENSEA’s founders thrived by building a wide-open market for creating and trading all manner of NFTs, whether art, music or gaming. Now that they’re centimillionaires and poised to become billionaires, they have other worries: competitors, fraudsters and the next crypto crash.
Enduring Relations
The implementation of IA-CEPA amid the pandemic signifies the Indonesia-Australia’s commitment to recover and counter future challenges together.
Sweet Success
Steven Erwin envisions Unifam to become a major global player in the confectionery and F&B industry.
Marathon Man
Across America, scores of municipal pension funds remain scandalously underfunded. But not the pension fund of Tampa’s police and firemen, thanks in large part to JAY BOWEN, whose no-frills approach to stock picking has protected and served them for more than 45 years.
Gold Rallies on Inflation Fears
During September the price of gold rallied to $1,868 per ounce following the release of figures on US inflation by the Bureau of Labor Statistics which indicated that, as of September, CPI inflation had rocketed to 6.2%, above the 5.8% which economists had been predicting.
Set Off to A New Start
Bank Aladin has two main ingredients for success: establish trust and offer better customer experiences.
The Daily Intake
YOUVIT plans to invest further into marketing and grow into one of the leading vitamin brands in Indonesia.
THE CROESUS OF CRYPTO
FTX COFOUNDER SAM BANKMAN-FRIED BUILT A $22.5 BILLION FORTUNE BEFORE HIS 30TH BIRTHDAY BY PROFITING OFF THE CRYPTOCURRENCY FRENZY—BUT HE’S NOT A TRUE BELIEVER. HE JUST WANTS HIS WEALTH TO SURVIVE LONG ENOUGH TO GIVE IT ALL AWAY.