Daniel Lubetzky has spun chocolate, nuts and do-gooder rhetoric into a snack company worth billions. Maybe someday he’ll get back to his true passion: changing the world for the better.
The overt display of social consciousness is core to Kind’s business strategy. The company has sold 2 billion snack bars since its founding in 2004 and has done so by wrapping itself in a mantle of nutrition and social good. It’s almost all spin. Kind bars aren’t particularly good for you, and the very-much-for-profit company, which is partly owned by candy giant Mars, has given just a pittance to charity: about $2 million at last count. The company says it has been “generously supporting like-minded nonprofits.” Lubetzky personally has given an additional $10 million toward Kind’s philanthropic efforts.
Still, the Kind spin works: The company has an estimated $800 million in sales and has made Lubetzky very rich. Using comparable publicly traded companies and recent merger and acquisition transactions in the snack industry, Forbes estimates that Kind is conservatively worth $2.9 billion. As majority owner, Lubetzky has a stake worth nearly $1.5 billion.
هذه القصة مأخوذة من طبعة April 2019 من Forbes Indonesia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 2019 من Forbes Indonesia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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