LG India Wants To Make Life Better

The South Korean electronics major is betting on premium categories in India.

- Arnika Thakur

AT THE CONSUMER ELECTRONICS SHOW (CES), Las Vegas, U.S., this year, South Korea-based LG Electronics made quite a buzz with its rollable OLED television, which rolls up out of a rectangular box when you want to watch it and can be rolled back in when you don’t. While the rollable TV is yet to hit the market, LG is targeting the premium segment in the country with its other products, says Ki Wan Kim, managing director, LG Electronics India.

A veteran of the Fortune Global 500 company, Kim has spent nearly four decades expanding LG’s business in Germany, Austria, Eastern Europe, West Asia, and Africa. In an interview with Fortune India, he spoke about his experience, the company’s plans for the country—why he thinks Indians understand advanced technology despite their economic conditions, the competition, and where he sees growth coming from. Edited excerpts:

In 2015 when you came to India, were there any goals that you set for yourself? You’ve been in many countries with LG, is the Indian market different?