One Nation, One Policy

Not one set of regulations for e-commerce, and another for offline retail.

- K. Ganesh

THE NEW E-COMMERCE REGULATIONS has roiled the startup world that has over the last decade received billions of dollars of foreign direct investment (FDI), and created millions of jobs and bolstered

‘Brand India’ much like the IT services industry had done in the late 1990s. Some would argue that the government action was just an enforcement of existing rules. However, several measures that have been enforced are new regulations. These include: sellers being prevented from accounting for more than 25% of total sales; a ban on exclusive deals on a platform; strictures on sellers’ own brands; a ban on platforms holding equity in sellers on its platform, etc.