Mobile First

A one-content-fits-all strategy won't work when trying to create mobile apps, according to Chinmai Sharma, CRO,Taj Hotels, Resorts and Palaces 

- Vinita Bhatia

A couple of years ago, Taj Hotels, Resorts and Palaces realised it had some amazing properties, great heritage, fantastic brand recall and superior services. All it needed was to weave this into a story that could be succinctly and repeatedly told to digital natives.

This was already being done on its traditional websites, but they were not mobile responsive, while their audience had rapidly shifted to the mobile platform. “Hence, for the past two and a half years, we've spent more than a few million dollars enhancing our digital platform. We moved our desktop website to a new age platform using content delivery network so that irrespective of where our users are globally, the content is rendered faster,” revealed Chinmai Sharma, chief revenue officer, Taj Hotels, Resorts and Palaces.