ON THE CREST OF THE GREEN WAVE

To keep pace with evolving guest expectations, hotel companies are revisiting the traditional sustainability playbook and changing their go-green vocabulary

There are two standout changes of the past two years digital transformation and embedding of sustainability in all aspects of the hospitality business. Sustainability, especially, has become an essential subject of discussion and action in recent times. Moreover, with eco-travel becoming a way of life, it is a great way to attract and retain guests. In its Sustainable Travel Research Report 2022, Booking.com found that 91% of Indian travellers want to travel sustainably in the coming months; a 76% rise over 2021. Additionally, 64% said sustainability efforts by accommodation and transport providers play a huge role in shaping their decisions and 88% were likely to choose a sustainable accommodation, whether looking specifically for one or not.

WAVE OF CHANGE

While hotel companies have been concentrating on the operational aspects of sustainability, the recently held 'Trinity of Success' event, organized by ITP Media India and Schneider Electric, explored how incorporating green technologies and resources right from the design stage can go a long way in helping hoteliers achieve their sustainability objectives.

Orchestrating the event, Vinita Bhatia, Editor, Hotelier India highlighted that cooperation and collaboration throughout the organization is the key to achieving sustainability goals. "As more travellers seek sustainable options, it is pertinent to present sustainability information to clearly, proactively, and regularly," she said.