This is where user-generated content or UGC becomes a game-changer. Here, people create text, videos, images and reviews about the brand and its offering, rather than the other way around. The latter can then share this content on their social media accounts, website and other marketing channels. It has higher perceived trust value, since this is generated by users who have enjoyed the services.
SPEAKING THE GUESTS’ LINGO
Guests today expect more than just a good nights’ sleep or meal at a hotel; they seek an experience. Hospitality brands are progressively marketing their ability to provide an enlivened and heightened experience in addition to factors like price, and convenience, using content as the lynchpin.
The right content marketing strategies can help hotel companies build long-term relationships with their guests and communities, generate leads and boost sales. According to Megha Garg, Marketing and Communications Manager at DoubleTree Suites by Hilton Bangalore, successful content marketing depends on providing valuable assets, like blogs, posts, videos or reviews, which informs and entertains.
هذه القصة مأخوذة من طبعة May 2021 من Hotelier India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة May 2021 من Hotelier India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The Big Fat Indian Wedding
With a slew of initiatives, hotels are ensuring that the wedding day is special for the couple as well as for the hotel's bottom line.
An Organization Of Rainmakers!!!
Rainmakers are revered for their ability to generate income (rain) for an organization by cracking deals, attracting clients/guests and holding on to them; often, for a lifetime... Revenue generation (rainmaking) is the job of everyone on the team.
Hospitality: A Rewarding Career Awaits
Delving into the roles and responsibilities that professionals in the field of hospitality can undertake in carving a rewarding career.
"India is my first baby!"
Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism, gets candid.
The Essence of Landscape Architecture
Innovative landscaping can enhance the luxury hospitality experience by enriching guest interaction with the natural world.
Teaching the Art of Tea
The first global tea artist from India, teaching the art of making and drinking fine tea, Susmita Das Gupta talks about her mission to make Indian specialty tea reach a global audience.
Feeding Profits
Food and beverage is driving revenues in hospitality in novel ways as hotels innovate with new-age experiences.
Acing the Revenue Game
Hotels are looking at new avenues to generate revenues that go beyond rooms and food.
The Power of Predictive Maintenance
A strategic approach to enable Indian hotels to become leaders in sustainable hospitality.
Shaping a Sustainable FUTURE
To mark the occasion of World Environment Day this month, we find out how the hospitality industry is paving the way for a greener, healthier tomorrow...