Shaurya Mehta, COO, Living Foodz tells us that Living Foodz’s USP is the original content it airs, even as he charts the future course for the brand to focus on the Regional, Digital and Activations space.
Living Foodz, the premium lifestyle channel from Essel Group’s Living Entertainment portfolio,has maintained its position at the top of the ratings leader board since its launch in September 2015. According to Shaurya Mehta, COO, Living Foodz, the channel’s strength lies in the original content created specifically for the Indian audience. This has not only helped differentiate the channel from competition, but has also reflected in numbers, and as per the latest BARC data for Week 15: Saturday, 7th April 2018 to Friday, 13th April 2018, Living Foodz is the clear leader with 1266 Impressions (000s) (6 Mega Cities: NCCS AB: 2+ Individuals).
Commenting on the performance for the year, Mehta says the channel saw a 40% growth in ad revenues.The time spent by an average viewer on Living Foodz channel is 18 minutes and the channel enjoys a market share of 30% (BARC data: MF 15-50 AB HSM Urban Avg. WK 14’17 – WK 13’18).
هذه القصة مأخوذة من طبعة April 29, 2018 من IMPACT.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 29, 2018 من IMPACT.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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